Peter C Wong

BDes | RGD

summary

Creative Director with 20+ years leading brand, product, web, and digital design for high-growth B2B SaaS, AI, MarTech, and enterprise technology companies. Proven track record building and mentoring multidisciplinary creative teams, leading enterprise rebrands, and partnering with executive leadership to align design strategy with business growth objectives. Equally comfortable directing creative strategy at the executive level and working hands-on in the craft, from concept through final execution.

work experience

Knak
Jan 2024 – Present

Creative Director
Enterprise no-code email and landing page platform

Lead brand creative, website strategy, and web development for Knak's enterprise marketing platform, partnering with Marketing, Sales, Product, and Engineering leadership.
Drive data-informed creative decisions that contributed to 40% year-over-year revenue growth.
Stay fully hands-on in design across the full range of creative deliverables while also owning task intake and workflow prioritization across concurrent campaigns.

Stantec
Jan 2023 – Jan 2024

Creative Director
SaaS solutions for infrastructure and engineering

Directed UX/UI, product design, and brand marketing across Stantec's SaaS portfolio, spanning operational technology, financial planning, and business insights.
Collaborated with product managers, engineers, and data scientists to ship solutions that meaningfully reduced client decision-making time.

Ada
Oct 2021 – Sep 2022

Creative Director
AI-powered customer experience platform and Canadian unicorn

Built and led a 5-person multidisciplinary creative team spanning brand, web, digital, print, and motion design.
Spearheaded a company-wide rebrand that repositioned Ada into a premium market position within the enterprise AI market, increasing brand awareness by 200% and contributing to pipeline growth.

Solace
Dec 2020 – Oct 2021

Director, Creative & Digital Services
Enterprise event-driven integration platform

Led a multidisciplinary team of designers, digital creators, and web developers across branding, web, advertising, events, video, and social for a global B2B SaaS organization.
Partnered with Marketing Communications and Product Marketing to deliver integrated global marketing campaigns supporting teams across North America, EMEA, and APAC.

CarltonOne Engagment
Jul 2018 – Nov 2020

Manager, Design & Creative
Global employee recognition and engagement platform

Managed a multidisciplinary team across visual design, branding, copywriting, and content for the corporate brand and its subrands: Evergrow, Global Reward Solutions, and Power2Motivate.
Contributed to Product Development and UX as a key design partner in building the company's SaaS products for clients across the globe.

Reflektion
Oct 2014 – Jul 2018

Creative Director
AI-powered ecommerce personalization platform

Owned end-to-end creative production for a Silicon Valley AI/ML platform, spanning websites, landing pages, display ads, UI concepts, pitch decks, and trade show materials.
Scaled creative output to support a growing volume of campaigns and product launches annually.

BT/A Advertising
Jun 2014 – Oct 2014

Art Director
Full-service advertising agency

Provided design and art direction for clients including the Art Gallery of Ontario, Canadian Opera Company, Stratford Festival, The Royal Agricultural Winter Fair, and OCAD University.

Marketwired + Sysomos
Feb 2012 – Jun 2014

Art Director
Global media intelligence and social analytics company

Oversaw art direction and production of all external and internal creative projects across multiple international markets, including two company rebrands.

early career

Design and Art Direction roles, 2004 – 2012. Agency and freelance work for clients including Microsoft, Honda, Sun Life, Scotiabank, Loblaws, IKEA, and various local, national, and international brands.

education

York University /
Sheridan College
2000 – 2004

Honours Bachelor of Design (BDes)
Graduate of the Specialized Honours Design Degree program offered jointly by York University and Sheridan College. Member of the Dean’s Honour Roll while achieving an additional Cross-Disciplinary Certificate in Digital Media and a Professional Certificate in Digital Design.

designation

RGD
Nov 2008 – Present

The Association of Registered Graphic Designers
Accredited professional designation.

awards + recognition

Awards

American Design Award
Applied Arts Design Award
Color in Design Award
Creativity International Award
Designpreis Deutschland (German Design Award) – Nominee
GDUSA American Graphic Design Award
GDUSA American Package Design Award
GDUSA American Web Design Award
Graphis Gold 100 Best in Design Award
HOW International Design Award
RGD Design at Work Award
Summit Award
Wolda Worldwide Logo Design Award

Work featured in

1000 More Graphic Elements
1000 Paper Graphics
Best of Business Card Design 9
Brand Identity Essentials
Creativity 40
Design: Paper: A Seductive Collection of Alluring Paper Designs
Hypocritedesign (Blog)
Letterhead & Logo Design 11

> download resumé