I'm Peter C Wong, a Toronto-based Creative Director with 20+ years of experience leading brand, web, and product design for high-growth B2B SaaS, AI, and MarTech companies.

Today I lead brand creative and website strategy at Knak, an enterprise no-code email and landing page platform, working closely with Marketing, Sales, Product, and Engineering. Before that, I directed UX/UI and brand for Stantec's SaaS portfolio, and at Ada I built a five-person creative team and led a company-wide rebrand that increased brand awareness by 200%. I'm equally comfortable setting creative strategy with executives and working hands-on in the craft.

Earlier in my career, at ad agencies and design studios, I designed for clients like Microsoft, Honda, Sun Life, Scotiabank, Loblaws, and IKEA. That work earned recognition from Applied Arts, Graphis, GDUSA, HOW, and the RGD, among others.

I hold an Honours Bachelor of Design from the York University / Sheridan College joint program, where I graduated on the Dean's Honour Roll, and I've been a Registered Graphic Designer (RGD) since 2008.

Outside of work, I'm a lifelong Toronto Maple Leafs fan, which has given me a healthy tolerance for disappointment and hope to see them hoist the Stanley Cup at least once in my lifetime. My wife and I are also raising two young boys, who provide a steady stream of creative challenges and very honest feedback.