Solace: EDA Summit - Event Branding
A brand and campaign for Solace’s first virtual summit, which drew 3,500+ attendees to an inaugural event.
The EDA Summit was a first-of-its-kind virtual summit organized by Solace, dedicated to event-driven architecture. The brand needed to do double duty: attract prominent industry leaders to speak, and cut through a crowded field of tech events to draw business leaders, architects, and technologists to register.
As lead designer, I developed a distinctive event identity built around a dark, space-inspired theme, a fitting match for the event’s keynote speaker, decorated Canadian astronaut Chris Hadfield, and set apart from Solace’s core brand with a bold accent color palette. The identity carried across the event’s advertising and social campaign, a dedicated event website, and a virtual event dashboard used by attendees during the summit itself.
Result: The inaugural summit drew over 3,500 attendees, a strong outcome for a first-time event, and the brand drew consistent compliments internally and externally for its polish and professionalism, helping position Solace as a credible new voice in the event-driven architecture space.
Ads / Social
Event Website
Prospectus
Virtual Event Dashboard
Studio: Solace