Reflektion: AI Booklet Series
A four-part booklet series translating complex AI concepts into clear, digestible content for Reflektion’s clients.
Reflektion needed a way to educate current and prospective clients on how artificial intelligence was being deployed in e-commerce, a topic that’s easy to oversimplify or make impenetrable.
As Creative Director and sole designer, I created a series of four booklets, each focused on a specific application of AI in e-commerce, moving from foundational background into real-world examples of AI driving measurable results for clients. The layout used a consistent system of callouts, pull-quotes, and data visualizations to keep dense subject matter approachable for both technical and non-technical readers.
Result: The booklets were put to use in a range of formats, including direct mailers and handouts at trade shows.
Studio: Reflektion