As part of the re-branding of Marketwire, one of the major tasks was to overhaul the elevator lobby and reception area. Since this area was the first touchpoint for any visitors to the new Marketwire brand, it needed to portray the essence of the brand right away, which was strong, vibrant, and simple. Working with contractors, the previous dark wood panelling was removed and replaced with pure white acrylic panels. Along with the installation and placement of new signage, the space was transformed into a brighter, cleaner, and more modern environment that propelled Marketwire into its new era.
A second rebrand took place at Marketwire when they aquired the social anaytics platform, Sysomos, which resulted in a name change to Marketwired. Taking elements of the existing brand, the look and feel was further updated including the design of their flagship product, Resonate, as well as their product brochures.