J & P Wedding: Brand & Collateral
A wedding brand built around a real love story: meeting in grade 3, losing touch, and finding our way back to each other.
Designing and branding my own wedding was, by far, one of the biggest design challenges I’ve taken on, and one of the most personal and enjoyable. My wife and I met in grade 3, went our separate ways for years, and eventually reunited later in life. That story became the concept for the entire wedding brand: a timeline of coming back together, expressed through a circle as the dominant visual motif.
That concept carried through the full suite of collateral: an invitation held in a translucent envelope, along with the program, menu, banners, signage, table numbers, place cards, buttons, and thank-you cards, each built around the same circular language.
The story continued online, with a single-scroll parallax website built as a destination for friends and family to learn more about the wedding. A short stop-motion video extended it further: set to “Who Would Have Thought” by Darren Hayes, a song whose story loosely echoed our own, with key phrases woven into the visuals. It opened the reception, introducing the wedding party before culminating in our entrance into the room.
Studio: PCW Design