Ideal Fish

Ideal Fish is a retailer of 100% traceable and sustainably raised fish via a state-of-the-art recirculating aquaculture systems based in Connecticut. To engage prospective investors for funding to further grow their business, they needed a well-designed Confidential Information Memorandum that included general operational and financial information. Taking cues from their existing colour scheme, the design portrayed a clean and professional look and feel while incorporating various lifestyle imagery that added an artisinal and New England flavour.




Studio: CarltonOne