Global Reward Solutions: Rebrand & Website Redesign
Turning a decade-old, hard-to-navigate product suite into a clear, modern brand.
Global Reward Solutions (GRS) is a leading global provider of cloud-based reward management and procurement software. Despite a strong product, GRS’s brand hadn’t been touched in over a decade, and the company had no meaningful online presence. Prospective clients struggled to understand what the platform actually did or how its products differed from one another.
As Manager of Design & Creative, I worked directly with GRS’s product, marketing, and leadership teams to rebuild the brand from the ground up. We started with brand architecture: simplifying and renaming a confusing product lineup so each offering had a clear, distinct identity. From there, I developed a new visual identity, logo mark, color system, typography, and photography style, designed to feel modern and enterprise-credible without losing warmth.
The new identity rolled out across a redesigned corporate website and full marketing collateral suite, replacing what had been a fragmented, dated system with one cohesive brand experience.
Result: A simplified product story that’s easier for prospective clients to understand, a modern web presence where none existed before, and a brand system built to scale as GRS’s product line grows.
Studio: CarltonOne