Evergrow: Product Creation & Launch
A new employee recognition product for the SMB market, combining loyalty rewards with tree-planting to fund climate impact.
Company:
CarltonOne
Role:
Manager, Design & Creative, part of the Product Development and UX team
Team:
product, engineering and designers
CarltonOne, an established leader in enterprise employee engagement, saw an opportunity to bring a version of its offering downmarket to SMBs, with a twist: a product that paired everyday employee recognition and rewards with real-world environmental impact, funding tree-planting through everyday usage.
I was part of the Product Development and UX team that created Evergrow from the ground up, and I helped lead its discovery process: research, user mapping, and journey mapping to understand how SMBs think about employee rewards differently than the enterprise clients CarltonOne normally serves. That research informed a structured naming process, landing on “Evergrow,” evoking both evergreen growth and environmental renewal.
From there, I led a team of designers in building out the product’s brand identity, spanning the marketing website and collateral, while also iterating on the in-product UI and design system, including the recognition and redemption flows core to the product. Working side by side with engineering, we shipped an MVP within a few months.
Result:
Together with product and engineering, we took Evergrow from initial research to a working MVP in a few months, giving CarltonOne a credible new entry point into the SMB market. The launch drew a strong wave of pre-registrants and early beta users ahead of release.
I was part of the Product Development and UX team that created Evergrow from the ground up, and I helped lead its discovery process: research, user mapping, and journey mapping to understand how SMBs think about employee rewards differently than the enterprise clients CarltonOne normally serves. That research informed a structured naming process, landing on “Evergrow,” evoking both evergreen growth and environmental renewal.
From there, I led a team of designers in building out the product’s brand identity, spanning the marketing website and collateral, while also iterating on the in-product UI and design system, including the recognition and redemption flows core to the product. Working side by side with engineering, we shipped an MVP within a few months.
Result:
Together with product and engineering, we took Evergrow from initial research to a working MVP in a few months, giving CarltonOne a credible new entry point into the SMB market. The launch drew a strong wave of pre-registrants and early beta users ahead of release.
