Datasaur: Brand Identity
Moving a growing AI startup beyond its dinosaur mascot toward a mark built around its product itself.
Client:
Datasaur
Role:
Brand Identity Designer (freelance)
Datasaur is a startup offering two core AI products: NLP data labelling and a private LLM development platform. As the company scaled and set its sights on enterprise customers, its dinosaur-themed brand, playful and approachable, no longer matched where it was headed. Datasaur needed a new identity that read as serious and authoritative to enterprise buyers, while still resonating with the data scientists who were its day-to-day users.
The resulting logo uses angled chevrons to form a “D” that doubles as the shape of a data label, tying the mark directly back to Datasaur’s core labelling product rather than relying on an abstract or purely decorative form.
Beyond the logo, a comprehensive set of brand guidelines and branded templates gave the team flexibility across future materials while keeping every touchpoint clean and consistent.
Result:
The rebrand gave Datasaur a mark and system built to support its enterprise ambitions, and gave the company’s own design team a foundation to keep evolving the brand going forward.
The resulting logo uses angled chevrons to form a “D” that doubles as the shape of a data label, tying the mark directly back to Datasaur’s core labelling product rather than relying on an abstract or purely decorative form.
Beyond the logo, a comprehensive set of brand guidelines and branded templates gave the team flexibility across future materials while keeping every touchpoint clean and consistent.
Result:
The rebrand gave Datasaur a mark and system built to support its enterprise ambitions, and gave the company’s own design team a foundation to keep evolving the brand going forward.
