Datasaur
Datasaur is a tech startup that offers two key AI products for businesses: Natural Language Processing (NLP) labelling and a private Large Language Model (LLM) development platform. As the company expanded, they wanted to profesionalize Datasaur’s image to appeal to enterprises and align with their core focus areas. They wanted to move away from the dinosaur motif in their brand and develop a new brand to convey a more serious and professional image that reflects its position at the cutting edge of AI while maintaining appeal to data scientists. The result was a new logo that uses cheverons to form a “D” together with the shape of a label. A comprehensive brand guidelines along with branded templates were also developed that allowed for flexibility while maintaining a clean and authoritative aesthetic.
Studio: PCW Design