Blue Bamboo Yoga
Blue Bamboo Yoga is an ambitious new startup offering an alternative to the typical, intimidating yoga facility. Speaking to busy women in suburban settings, a brand was developed that centered around the theme of "Your life. Balanced." By showing photos of overwhelming day-to-day situations and the ability to remove them, Blue Bamboo Yoga is positioned as the solution for helping find balance. The brand was also applied to interior and exterior signage at multiple locations and a wide range of marketing materials.