Ada Interact: Event Brand & Campaign
A standalone identity for Ada’s first flagship event, brought to life across digital campaigns, a microsite, and in-venue signage.
Ada, a Canadian tech unicorn specializing in automated brand interactions, held its first-ever flagship event, Ada Interact, hosted simultaneously in person in Chicago and virtually online.
As Creative Director and hands-on lead designer, I developed a standalone event identity rooted in Ada’s core brand but distinct enough to feel like its own moment, using the brand’s core shapes to suggest an explosion of interactions across different mediums. That identity carried through a digital ad and social campaign driving registration to both the in-person and virtual event, anchored by a microsite featuring a teaser video.
At the physical event in Chicago, print and digital signage extended the identity throughout the venue, reinforcing the Ada Interact brand as attendees moved through the space.
Result: The event was well received, with strong attendee turnout, and has since become a recurring event that attracts CX leaders from around the globe.
Studio: Ada