Ada Interact
Ada, a Canadian tech unicorn company specializing in automated brand interactions, held its first ever flagship event, Ada Interact, simultaneously in person in Chicago and virtually online. Using elements of the Ada brand, a new identity was created for the event that was distinctive and unique. Digital ad and social campaigns were used to drive registration to both in-person and virtual through a microsite featuring a teaser video. Both print and digital signage was also a big part of the in-person event to further reinforce the Ada Interact brand at the venue. 
Studio: Ada