Ada Brand Video & Collateral
Ada is a Canadian tech unicorn company specializing in automated brand interactions, empowering brands like Zoom, Meta, and Square, with best-in-class solutions that deliver digital-first, omni-channel experiences at scale through chatbots and other channels. As part of a rebrand to reposition the company as a “premium” solution and to differentiate the company from a crowded competitive market, a brochure was created as an initial touchpoint for sales outreach and prospecting as well as recruitment. Partnering with an external agency, a brand explainer video was also created to introduce the new brand positioning. The messaging of “Make everyone feel like a VIP” resonated with audiences and the video exceeded viewership goals by more than 10X in the first 3 months of launch helping to drive increased brand recognition. ![](https://freight.cargo.site/t/original/i/8162019f788dfac3cbd560b7df4b944b16afccc6304089ceacc458e97f836800/ADA_Brochure.png)
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Studio: Ada