Ada: Brand Video & Collateral
A new “VIP” positioning and explainer video that exceeded viewership goals by 10X.
Ada is a Canadian tech unicorn specializing in automated brand interactions, powering digital-first, omni-channel customer experiences for brands like Zoom, Meta, and Square. As part of a broader rebrand to reposition Ada as a premium solution and differentiate it in a crowded market, I designed a sales and recruitment brochure as an initial touchpoint for prospecting.
Partnering with an external production agency, I oversaw the development of a brand explainer video built around a new positioning line: “Make everyone feel like a VIP.” The message resonated: the video exceeded its viewership goals by more than 10X in its first three months, becoming a meaningful driver of brand recognition.
Result: A premium brand repositioning anchored by a message that stuck, contributing to a 200% increase in brand awareness and a video that outperformed its own viewership targets by 10X.
Studio: Ada