Ada Brand Video & Collateral
Ada is a Canadian tech unicorn company specializing in automated brand interactions, empowering brands like Zoom, Meta, and Square, with best-in-class solutions that deliver digital-first, omni-channel experiences at scale through chatbots and other channels. As part of a rebrand to reposition the company as a “premium” solution and to differentiate the company from a crowded competitive market, a brochure was created as an initial touchpoint for sales outreach and prospecting as well as recruitment. Partnering with an external agency, a brand explainer video was also created to introduce the new brand positioning. The messaging of “Make everyone feel like a VIP” resonated with audiences and the video exceeded viewership goals by more than 10X in the first 3 months of launch helping to drive increased brand recognition. 
Studio: Ada