Ada: The Brand Interaction Gap Report
A hero content piece and interactive microsite exploring five big ideas for an automation-first world.
To position Ada as a thought leader in customer service automation, the team developed the Brand Interaction Gap Report, the first report of its kind in company history. The report laid out five ideas on the growing gap between what brands promise and how they actually interact.
As Creative Director and hands-on lead designer, I led the visual identity and design for the report and its accompanying microsite, pushing the brand’s visual language further than it had gone before by using the Ada’s core brand shapes to represent everyday interactions between people and brands.
The report launched alongside a broader advertising campaign across paid social, LinkedIn, and display, with the microsite serving as the campaign’s central landing destination and a gated lead-generation asset.
Result: The report was well received both internally and externally, and served as a lead-generation asset that added qualified leads to Ada’s sales pipeline. Leads attributed to the campaign continued to come in for months afterward.
Studio: Ada