pcw design | peter c wong

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	<title>pcw design &#124; peter c wong &#124; design + creative</title>
	<link>https://pcwdesign.com</link>
	<description>pcw design &#124; peter c wong &#124; design + creative</description>
	<pubDate>Wed, 04 Dec 2024 16:14:16 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://pcwdesign.com/Home</link>

		<pubDate>Wed, 17 Oct 2018 21:10:05 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/Home</guid>

		<description>
	peter c wong&#38;nbsp; &#124;&#38;nbsp; design + creative
</description>
		
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	<item>
		<title>about</title>
				
		<link>https://pcwdesign.com/about</link>

		<pubDate>Sun, 17 Jul 2011 21:30:20 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/about</guid>

		<description>I am Peter C Wong, a versatile designer and creative leader with over two decades of experience spanning digital, print, product, branding, advertising, events, retail, packaging, and motion. Based in Toronto, Canada, I hold a Honours Bachelor of Design (BDes) Degree from the York University / Sheridan College joint program and graduated as a member of the Dean’s Honour Roll. I am also an accredited member of the Association of Registered Graphic Designers (RGD).While winning a few awards along the way, I have honed my craft at ad agencies, boutique design studios, multiple B2B SaaS startups, a billion-dollar corporation, and a Canadian tech unicorn. Spearheading a broad range of creative projects for local, national, and international brands such as Microsoft, Honda, Sun Life, Scotiabank, Loblaws, IKEA, Epson, and more, I have helped strategize, envision, and produce solutions for their creative needs.
In various leadership roles across organizations, I have also built, directed, and managed integrated creative and marketing teams to achieve strategive and creative goals.
Outside of design, I am an avid sports fan especially of the Toronto Maple Leafs and hope to see them hoist the Stanley Cup at least once in my lifetime. My wife and I are also proud parents of two young boys who can definitely be a handful but bring much joy into our lives everyday.</description>
		
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	<item>
		<title>resumé</title>
				
		<link>https://pcwdesign.com/resume</link>

		<pubDate>Wed, 13 Jul 2011 02:14:43 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/resume</guid>

		<description>Peter C Wong
BDes &#124; RGD
work experience

KnakJan 2024 – PresentCreative DirectorLeading the brand creative and web development team in crafting strategic and data-driven design to help fuel growth for the world's first no-code email and landing page creation platform built for enterprise marketing teams.

StantecJan 2023 – Jan 2024Creative DirectorManaging the full digital design process from UX/UI and product design to brand marketing surrounding Stantec’s innovative SaaS product suite touching operational technology, financial planning, business insights, and more. Collaborating with a team of product managers, engineers, and data scientists to develop digital solutions to empower clients and consultants to make data-driven decisions in a fraction of the time.

AdaOct 2021 –&#38;nbsp;Sep 2022Creative DirectorBuilt and led a team responsible for all brand visuals, digital, print, motion, and web design at Ada, one of Canada’s top startups and tech unicorn company specializing in automated brand interactions through AI-powered chatbots and other channels with digital-first customers such as Zoom, Facebook, and Square. Helped usher in a rebrand and evolved it into a premium solution in the space while increasing brand recognition and driving pipeline.

SolaceDec 2020 –&#38;nbsp;Oct 2021Director of Creative and Digital ServicesDirected and managed a team of designers, digital creators, and web developers in the strategic development and production of various marketing materials and digital touch points for Solace, the leaders in event-driven architecture helping enterprises and their business operations become real-time. Collaborated with Marketing Communications, Product Marketing, and extended teams on projects ranging from branding, corporate websites, events, advertising, videos, whitepapers, social, presentations, and more. CarltonOne EngagmentJul 2018 –&#38;nbsp;Nov 2020Manager, Design &#38;amp; CreativeManaged and led a team in visual design, branding, copywriting, and content creation for all creative projects at CarltonOne Engagement, the world’s most powerful recognition and rewards platform with brands including Evergrow, Global Reward Solutions, and Power2Motivate. Also involved in building best-in-class SaaS products in the industry as a key contributor in Product Development and UX while partnering with Product and Engineering teams.ReflektionOct 2014 –&#38;nbsp;Jul 2018Creative DirectorResponsible for the entire creative process from conception to production of all marketing and sales collateral at Reflektion, a Silicon Valley based e-commerce platform that captures and responds to each individual shopper’s intent in real time using AI and machine learning technologies. Projects included printed and digital materials such as websites, landing pages, display ads, UI mockups, emails, pitch decks, whitepapers, infographics, videos, trade show materials, and more.
BT/A Advertising
Jun 2014 –&#38;nbsp;Oct 2014Art DirectorDesign and art direction lead for clients such as the Art Gallery of Ontario (AGO), Canadian Opera Company (COC), Stratford Festival, The Royal Agricultural Winter Fair, OCAD University, and more.
Marketwired + Sysomos
Feb 2012 –&#38;nbsp;Jun 2014Art Director
Led and managed art direction and production of all external and internal creative projects at Marketwired, a leading social communications company, which includes Sysomos, a premier global provider of social media monitoring, analytics and engagement software. Collaborated with an in-house team and external agency on projects ranging from marketing collateral, advertising, websites, digital campaigns, events, promotional materials, presentations, signage, videos, infographics, whitepapers, and more.
Zync Communications Inc.Jan 2008 –&#38;nbsp;Feb 2012Senior DesignerStrategic creative design and implementation of branding programs, marketing materials, advertising and communications collateral for a diverse range of clients including Scotiabank, Loblaw, Sun Life Financial, IKEA, HOOPP, and others. Responsible for management of all social media and web initiatives for agency and clients.
Top Drawer CreativeSep 2004 – Jan 2008DesignerWorking both individually and as part of a team in fully developing successful creative print and multimedia ad campaigns for national and international accounts including Honda, Acura, Golf Town, Epson, Sporting Life, Fitness Depot, PaceMaster, and others.
Genesys Creative
Jul 2004 – Sep 2004Print / Web Designer
Creative input and design of various print and multimedia projects from concept to completion.
Mighty Integrated
May 2003 – Jul 2003Design InternBrainstorm, design, and production of various studio self-promotional projects.


educationYork University / Sheridan College2000 – 2004Honours Bachelor of Design (BDes)Graduate of the Specialized Honours Design Degree program offered jointly by York University and Sheridan College. Member of the Dean’s Honour Roll while achieving an additional Cross-Disciplinary Certificate in Digital Media and a Professional Certificate in Digital Design.

awards + recognition
	Awards
	American Design AwardApplied Arts Design AwardColor in Design AwardCreativity International AwardDesignpreis Deutschland (German Design Award) – NomineeGDUSA American Graphic Design AwardGDUSA American Package Design AwardGDUSA American Web Design AwardGraphis Gold 100 Best in Design AwardHOW International Design AwardRGD Design at Work AwardSummit AwardWolda Worldwide Logo Design Award

Work featured in1000 More Graphic Elements1000 Paper GraphicsBest of Business Card Design 9Brand Identity EssentialsCreativity 40Design: Paper: A Seductive Collection of Alluring Paper DesignsHypocritedesign (Blog)Letterhead &#38;amp; Logo Design 11


designationsRGDNov 2008 – PresentThe Association of Registered Graphic DesignersAccredited professional Registered Graphic Designer designation.
strengths + skillsTechnical Skills


Figma, Adobe InDesign, Illustrator, Photoshop, XD, After Effects, Microsoft PowerPoint, Apple Keynote, HTML + CSS.


	General Skills
	

Proven creative leader and mentor, multi-disciplinary design team builder, strategic data-driven approach, source of ideas and creativity, works well under pressure, detail oriented, effective time management, analytical problem solver, quick learner, strong communication, bilingual (English / Cantonese). 


&#38;gt; download resumé</description>
		
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	<item>
		<title>contact</title>
				
		<link>https://pcwdesign.com/contact</link>

		<pubDate>Wed, 06 Jun 2018 18:42:42 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/contact</guid>

		<description>Peter C Wong
BDes &#124; RGD

Infusing a clean, clear, and simple style to my work, I offer a wide range of services from design and art direction to creative strategy. Don't hesitate to send me any inquiries on how I can help with your next creative project.
email: peter@pcwdesign.comlinkedin: petercwong
</description>
		
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	<item>
		<title>Global Reward Solutions</title>
				
		<link>https://pcwdesign.com/Global-Reward-Solutions</link>

		<pubDate>Sat, 26 Jan 2019 19:28:08 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/Global-Reward-Solutions</guid>

		<description>Global Reward Solutions Rebrand
Global Reward Solutions (GRS) is the world’s leading cloud-based reward management and procurement platform. Their brand hadn’t been refreshed in more than a decade and lacked an online presence. Although their products were best-in-class, they struggled to clearly communicate the value and benefits to prospective clients and users. Therefore, working together with various departments of the company, we first re-examined the brand structure, renamed a few products and came up with a new brand positioning. Next, a new brand identity along with a fresh new look and feel was developed including a new corporate website and marketing collateral rollout. This resulted in a simplified and easier to understand product offering which increased brand awareness and site traffic in addition to a more polished customer experience.

&#60;img width="1200" height="1380" width_o="1200" height_o="1380" data-src="https://freight.cargo.site/t/original/i/ddfb32a584219c6cfefe5d2b519d43273c7a6cbfe23bd4d6744d2d5e16b91655/GRS_site_03.png" data-mid="78604303" border="0"  src="https://freight.cargo.site/w/1000/i/ddfb32a584219c6cfefe5d2b519d43273c7a6cbfe23bd4d6744d2d5e16b91655/GRS_site_03.png" /&#62;&#60;img width="600" height="360" width_o="600" height_o="360" data-src="https://freight.cargo.site/t/original/i/04c3a0e6956caf9821a356ccc020304098be603e6a8a9f68d9ee563dff713588/GRS_logo.jpg" data-mid="156934800" border="0"  src="https://freight.cargo.site/w/600/i/04c3a0e6956caf9821a356ccc020304098be603e6a8a9f68d9ee563dff713588/GRS_logo.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d3b2579247f2d3480bc8c995e917ab9cb21eb2e80da4fa834361067397b9539/Slide6.jpeg" data-mid="155833537" border="0"  src="https://freight.cargo.site/w/1000/i/7d3b2579247f2d3480bc8c995e917ab9cb21eb2e80da4fa834361067397b9539/Slide6.jpeg" /&#62;
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Studio: CarltonOne</description>
		
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	<item>
		<title>Ada Brand Interaction Gap Report</title>
				
		<link>https://pcwdesign.com/Ada-Brand-Interaction-Gap-Report</link>

		<pubDate>Tue, 20 Sep 2022 20:42:04 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/Ada-Brand-Interaction-Gap-Report</guid>

		<description>The Brand Interaction Gap ReportAs a hero content piece, the team at Ada created a report detailing 5 big ideas for an automation-first world. While pushing the boundaries of the brand’s look an feel, an interactive microsite was created to house the report while an extensive advertising campaign was launched in support. This monumental report was the largest of its kind in the history of Ada and not only was it well received internally and externally but most importantly, it attributed to numerous leads added to the pipeline.

&#60;img width="1200" height="1745" width_o="1200" height_o="1745" data-src="https://freight.cargo.site/t/original/i/9be549d0f3470fc0a08872d56d3b4c772d1b35c89b2d88f6eb8d2c35c8504a37/ADA_trends_report_web.png" data-mid="153490183" border="0"  src="https://freight.cargo.site/w/1000/i/9be549d0f3470fc0a08872d56d3b4c772d1b35c89b2d88f6eb8d2c35c8504a37/ADA_trends_report_web.png" /&#62;&#60;img width="1200" height="3396" width_o="1200" height_o="3396" data-src="https://freight.cargo.site/t/original/i/8399fd297f0f7095f80edb5f5d94e63143088e2309169108f1fd7170067ea61c/ADA_trends_report_ads.png" data-mid="153484949" border="0"  src="https://freight.cargo.site/w/1000/i/8399fd297f0f7095f80edb5f5d94e63143088e2309169108f1fd7170067ea61c/ADA_trends_report_ads.png" /&#62;

Studio: Ada</description>
		
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	<item>
		<title>Evergrow</title>
				
		<link>https://pcwdesign.com/Evergrow</link>

		<pubDate>Fri, 08 Nov 2019 19:59:24 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/Evergrow</guid>

		<description>Evergrow
CarltonOne, a leader in enterprise employee engagement, wanted to break into the SMB market and developed a new product that combined employee loyalty and recognition with ways to help climate change by funding the planting of trees. Working as part of the Product Development and UX team, extensive research combined with user mapping and journeys were created to explore the needs of SMBs in the employee reward space. In conjunction, a research-based naming process was used to ultimately name the product Evergrow. The supporting brand identity for the marketing website and collateral was created while also iterating on the product UI and design system. Working closely with the engineering team, a MVP was launched and attracted a large group of pre-registrants interested in the product as well as early beta users.

&#60;img width="1200" height="3280" width_o="1200" height_o="3280" data-src="https://freight.cargo.site/t/original/i/f574fabfc99a1c8200a26342b03a27faf22e9c90c7f950bb796322e416be5607/EVG_marketing_site_01.png" data-mid="156942290" border="0"  src="https://freight.cargo.site/w/1000/i/f574fabfc99a1c8200a26342b03a27faf22e9c90c7f950bb796322e416be5607/EVG_marketing_site_01.png" /&#62;&#60;img width="600" height="360" width_o="600" height_o="360" data-src="https://freight.cargo.site/t/original/i/df2e4983a61c1f46265b8ee3e57e0582aaf1a9bcc5779cd5b23b7a1c3bd5fd1c/EVG_logo.jpg" data-mid="88157510" border="0"  src="https://freight.cargo.site/w/600/i/df2e4983a61c1f46265b8ee3e57e0582aaf1a9bcc5779cd5b23b7a1c3bd5fd1c/EVG_logo.jpg" /&#62;&#60;img width="1200" height="3164" width_o="1200" height_o="3164" data-src="https://freight.cargo.site/t/original/i/df3bc59dc3a944fac2196a5842446498fd7e8d18bcfbc5624aeb34849382f99e/EVG_app_01.png" data-mid="156942341" border="0"  src="https://freight.cargo.site/w/1000/i/df3bc59dc3a944fac2196a5842446498fd7e8d18bcfbc5624aeb34849382f99e/EVG_app_01.png" /&#62;
Studio: CarltonOne</description>
		
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		<title>Ada Brand Video &#38; Collateral</title>
				
		<link>https://pcwdesign.com/Ada-Brand-Video-Collateral</link>

		<pubDate>Tue, 20 Sep 2022 19:31:42 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/Ada-Brand-Video-Collateral</guid>

		<description>Ada Brand Video &#38;amp; Collateral


Ada is a Canadian tech unicorn company specializing in automated brand interactions, empowering brands like Zoom, Meta, and Square, with best-in-class solutions that deliver digital-first, omni-channel experiences at scale through chatbots and other channels. As part of a rebrand to reposition the company as a “premium” solution and to differentiate the company from a crowded competitive market, a brochure was created as an initial touchpoint for sales outreach and prospecting as well as recruitment. Partnering with an external agency, a brand explainer video was also created to introduce the new brand positioning. The messaging of “Make everyone feel like a VIP” resonated with audiences and the video exceeded viewership goals by more than 10X in the first 3 months of launch helping to drive increased brand recognition.&#38;nbsp;


&#60;img width="1200" height="3904" width_o="1200" height_o="3904" data-src="https://freight.cargo.site/t/original/i/8162019f788dfac3cbd560b7df4b944b16afccc6304089ceacc458e97f836800/ADA_Brochure.png" data-mid="153473544" border="0"  src="https://freight.cargo.site/w/1000/i/8162019f788dfac3cbd560b7df4b944b16afccc6304089ceacc458e97f836800/ADA_Brochure.png" /&#62;The brand visuals were further explored from the intial rebrand and evolved while being applied to various elements such as videos, ads, social, case studies, blogs, and more.&#38;nbsp;


&#60;img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/368625c8c8fe8dfd2bfda3a24f00a6ff8807bf5074e21a8d712b2d4843ff5895/linkedin-airasia.png" data-mid="159377668" border="0"  src="https://freight.cargo.site/w/1000/i/368625c8c8fe8dfd2bfda3a24f00a6ff8807bf5074e21a8d712b2d4843ff5895/linkedin-airasia.png" /&#62;
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Studio: Ada</description>
		
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		<title>Sun Life Brochure</title>
				
		<link>https://pcwdesign.com/Sun-Life-Brochure</link>

		<pubDate>Wed, 13 Jul 2011 02:52:16 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/Sun-Life-Brochure</guid>

		<description>Sun Life “Getting There” Brochure
Sun Life Financial, a leading international financial services company, required a new training tool to engage its sales staff and explain the complex product offering to achieve lifetime financial security. A Z-fold subway-themed brochure was developed to guide sales staff while providing a snapshot of the journey towards planning for a successful retirement.

&#60;img width="1200" height="798" width_o="1200" height_o="798" data-src="https://freight.cargo.site/t/original/i/80495ee40edfbe1789d4f3f4253cc839419de38e5637b0ad673210463cb91557/SLF_GettingThere01.jpg" data-mid="26754278" border="0"  src="https://freight.cargo.site/w/1000/i/80495ee40edfbe1789d4f3f4253cc839419de38e5637b0ad673210463cb91557/SLF_GettingThere01.jpg" /&#62;
&#60;img width="1200" height="798" width_o="1200" height_o="798" data-src="https://freight.cargo.site/t/original/i/480db1758aa13828d94458303a129181d19c38296f753a6cc5d991c32069654c/SLF_GettingThere02.jpg" data-mid="26754279" border="0"  src="https://freight.cargo.site/w/1000/i/480db1758aa13828d94458303a129181d19c38296f753a6cc5d991c32069654c/SLF_GettingThere02.jpg" /&#62;&#60;img width="1200" height="798" width_o="1200" height_o="798" data-src="https://freight.cargo.site/t/original/i/e43b710950d0a973a427f9a570950153c62e7af53d79d95f06bc8261bab63839/SLF_GettingThere03.jpg" data-mid="26754280" border="0"  src="https://freight.cargo.site/w/1000/i/e43b710950d0a973a427f9a570950153c62e7af53d79d95f06bc8261bab63839/SLF_GettingThere03.jpg" /&#62;&#60;img width="1200" height="798" width_o="1200" height_o="798" data-src="https://freight.cargo.site/t/original/i/45f490766a1ce8a3cfacde80793cc0d063276e0a07a983b6bae6858a216615de/SLF_GettingThere04.jpg" data-mid="26754281" border="0"  src="https://freight.cargo.site/w/1000/i/45f490766a1ce8a3cfacde80793cc0d063276e0a07a983b6bae6858a216615de/SLF_GettingThere04.jpg" /&#62;
&#60;img width="1200" height="799" width_o="1200" height_o="799" data-src="https://freight.cargo.site/t/original/i/2ae8aef717e9b0c0a3774f919c981e724f9ff75bc1ed20dae46c04befe77c82c/SLF_GettingThere05.jpg" data-mid="26754282" border="0"  src="https://freight.cargo.site/w/1000/i/2ae8aef717e9b0c0a3774f919c981e724f9ff75bc1ed20dae46c04befe77c82c/SLF_GettingThere05.jpg" /&#62;&#60;img width="1200" height="779" width_o="1200" height_o="779" data-src="https://freight.cargo.site/t/original/i/733fed41bfa5e7dd26b8608907f49a8ee495b7a27a88163760efdf763c843696/SLF_GettingThere06.jpg" data-mid="26754283" border="0"  src="https://freight.cargo.site/w/1000/i/733fed41bfa5e7dd26b8608907f49a8ee495b7a27a88163760efdf763c843696/SLF_GettingThere06.jpg" /&#62;
Studio: Zync</description>
		
	</item>
		
		
	<item>
		<title>Datasaur</title>
				
		<link>https://pcwdesign.com/Datasaur</link>

		<pubDate>Wed, 04 Dec 2024 16:14:16 +0000</pubDate>

		<dc:creator>pcw design &#124; peter c wong &#124; design + creative</dc:creator>

		<guid isPermaLink="true">https://pcwdesign.com/Datasaur</guid>

		<description>DatasaurDatasaur is a tech startup that offers two key AI products for businesses: Natural Language Processing (NLP) labelling and a private Large Language Model (LLM) development platform. As the company expanded, they wanted to profesionalize Datasaur’s image to appeal to enterprises and align with their core focus areas. They wanted to move away from the dinosaur motif in their brand and develop a new brand to convey a more serious and professional image that reflects its position at the cutting edge of AI while maintaining appeal to data scientists. The result was a new logo that uses cheverons to form a “D” together with the shape of a label. A comprehensive brand guidelines along with branded templates were also developed that allowed for flexibility while maintaining a clean and authoritative aesthetic.

&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d8c97576ac9f2b69b8068f49788bac8fce370bfab43670aba18a64b945dcc306/DAT_logo.png" data-mid="222878150" border="0"  src="https://freight.cargo.site/w/1000/i/d8c97576ac9f2b69b8068f49788bac8fce370bfab43670aba18a64b945dcc306/DAT_logo.png" /&#62;&#60;img width="1200" height="2455" width_o="1200" height_o="2455" data-src="https://freight.cargo.site/t/original/i/06b467932dd91d0d6f64b5c62b16a7ff2d3adaf9c9efc3b4400fe3ec12ea0521/DAT_rebrand.png" data-mid="222878153" border="0"  src="https://freight.cargo.site/w/1000/i/06b467932dd91d0d6f64b5c62b16a7ff2d3adaf9c9efc3b4400fe3ec12ea0521/DAT_rebrand.png" /&#62;&#60;img width="1200" height="892" width_o="1200" height_o="892" data-src="https://freight.cargo.site/t/original/i/3df48321eb18eb1f4bbfaa85716e64b472b5fe98802671f7d98ce98702292e33/DAT_website.png" data-mid="222878157" border="0"  src="https://freight.cargo.site/w/1000/i/3df48321eb18eb1f4bbfaa85716e64b472b5fe98802671f7d98ce98702292e33/DAT_website.png" /&#62;&#60;img width="1200" height="1518" width_o="1200" height_o="1518" data-src="https://freight.cargo.site/t/original/i/448882755aa7272d4af1b226f9b8a1926d0365d447f1806cda5787ed49c2a1f4/DAT_whitepaper.png" data-mid="222878160" border="0"  src="https://freight.cargo.site/w/1000/i/448882755aa7272d4af1b226f9b8a1926d0365d447f1806cda5787ed49c2a1f4/DAT_whitepaper.png" /&#62;
Studio: PCW Design</description>
		
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