https://pcwdesign.com pcw design | peter c wong | design + creative Wed, 04 Dec 2024 16:14:16 +0000 https://pcwdesign.com en https://pcwdesign.com/Home Wed, 17 Oct 2018 21:10:05 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/Home peter c wong&nbsp; |&nbsp; design + creative https://pcwdesign.com/about Sun, 17 Jul 2011 21:30:20 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/about I'm Peter C Wong, a Toronto-based Creative Director with 20+ years of experience leading brand, web, and product design for high-growth B2B SaaS, AI, and MarTech companies. Today I lead brand creative and website strategy at Knak, an enterprise no-code email and landing page platform, working closely with Marketing, Sales, Product, and Engineering. Before that, I directed UX/UI and brand for Stantec's SaaS portfolio, and at Ada I built a five-person creative team and led a company-wide rebrand that increased brand awareness by 200%. I'm equally comfortable setting creative strategy with executives and working hands-on in the craft. Earlier in my career, at ad agencies and design studios, I designed for clients like Microsoft, Honda, Sun Life, Scotiabank, Loblaws, and IKEA. That work earned recognition from Applied Arts, Graphis, GDUSA, HOW, and the RGD, among others. I hold an Honours Bachelor of Design from the York University / Sheridan College joint program, where I graduated on the Dean's Honour Roll, and I've been a Registered Graphic Designer (RGD) since 2008. Outside of work, I'm a lifelong Toronto Maple Leafs fan, which has given me a healthy tolerance for disappointment and hope to see them hoist the Stanley Cup at least once in my lifetime. My wife and I are also raising two young boys, who provide a steady stream of creative challenges and very honest feedback. https://pcwdesign.com/resume Wed, 13 Jul 2011 02:14:43 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/resume Peter C Wong BDes | RGD summaryCreative Director with 20+ years leading brand, product, web, and digital design for high-growth B2B SaaS, AI, MarTech, and enterprise technology companies. Proven track record building and mentoring multidisciplinary creative teams, leading enterprise rebrands, and partnering with executive leadership to align design strategy with business growth objectives. Equally comfortable directing creative strategy at the executive level and working hands-on in the craft, from concept through final execution. work experience KnakJan 2024 – PresentCreative DirectorEnterprise no-code email and landing page platform Lead brand creative, website strategy, and web development for Knak's enterprise marketing platform, partnering with Marketing, Sales, Product, and Engineering leadership. Drive data-informed creative decisions that contributed to 40% year-over-year revenue growth. Stay fully hands-on in design across the full range of creative deliverables while also owning task intake and workflow prioritization across concurrent campaigns. StantecJan 2023 – Jan 2024Creative DirectorSaaS solutions for infrastructure and engineeringDirected UX/UI, product design, and brand marketing across Stantec's SaaS portfolio, spanning operational technology, financial planning, and business insights.Collaborated with product managers, engineers, and data scientists to ship solutions that meaningfully reduced client decision-making time. AdaOct 2021 –&nbsp;Sep 2022Creative DirectorAI-powered customer experience platform and Canadian unicornBuilt and led a 5-person multidisciplinary creative team spanning brand, web, digital, print, and motion design.Spearheaded a company-wide rebrand that repositioned Ada into a premium market position within the enterprise AI market, increasing brand awareness by 200% and contributing to pipeline growth. SolaceDec 2020 –&nbsp;Oct 2021Director, Creative &amp; Digital Services Enterprise event-driven integration platformLed a multidisciplinary team of designers, digital creators, and web developers across branding, web, advertising, events, video, and social for a global B2B SaaS organization.Partnered with Marketing Communications and Product Marketing to deliver integrated global marketing campaigns supporting teams across North America, EMEA, and APAC. CarltonOne EngagementJul 2018 –&nbsp;Nov 2020Manager, Design &amp; Creative Global employee recognition and engagement platformManaged a multidisciplinary team across visual design, branding, copywriting, and content for the corporate brand and its subrands: Evergrow, Global Reward Solutions, and Power2Motivate.Contributed to Product Development and UX as a key design partner in building the company's SaaS products for clients across the globe.ReflektionOct 2014 –&nbsp;Jul 2018Creative DirectorAI-powered ecommerce personalization platformOwned end-to-end creative production for a Silicon Valley AI/ML platform, spanning websites, landing pages, display ads, UI concepts, pitch decks, and trade show materials.&nbsp;Scaled creative output to support a growing volume of campaigns and product launches annually. BT/A Advertising Jun 2014 –&nbsp;Oct 2014Art DirectorFull-service advertising agencyProvided design and art direction for clients including the Art Gallery of Ontario, Canadian Opera Company, Stratford Festival, The Royal Agricultural Winter Fair, and OCAD University. Marketwired + Sysomos Feb 2012 –&nbsp;Jun 2014Art DirectorGlobal media intelligence and social analytics companyOversaw art direction and production of all external and internal creative projects across multiple international markets, including two company rebrands. early careerDesign and Art Direction roles, 2004 – 2012. Agency and freelance work for clients including Microsoft, Honda, Sun Life, Scotiabank, Loblaws, IKEA, and various local, national, and international brands. educationYork University / Sheridan College2000 – 2004Honours Bachelor of Design (BDes)Graduate of the Specialized Honours Design Degree program offered jointly by York University and Sheridan College. Member of the Dean’s Honour Roll while achieving an additional Cross-Disciplinary Certificate in Digital Media and a Professional Certificate in Digital Design. designationRGDNov 2008 – PresentThe Association of Registered Graphic DesignersAccredited professional designation. awards + recognition Awards American Design AwardApplied Arts Design AwardColor in Design AwardCreativity International AwardDesignpreis Deutschland (German Design Award) – NomineeGDUSA American Graphic Design AwardGDUSA American Package Design AwardGDUSA American Web Design AwardGraphis Gold 100 Best in Design AwardHOW International Design AwardRGD Design at Work AwardSummit AwardWolda Worldwide Logo Design Award Work featured in1000 More Graphic Elements1000 Paper GraphicsBest of Business Card Design 9Brand Identity EssentialsCreativity 40Design: Paper: A Seductive Collection of Alluring Paper DesignsHypocritedesign (Blog)Letterhead &amp; Logo Design 11 &gt; download resumé https://pcwdesign.com/contact Wed, 06 Jun 2018 18:42:42 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/contact Peter C Wong BDes | RGD Infusing a clean, clear, and simple style to my work, I offer a wide range of services from design and art direction to creative strategy. Don't hesitate to send me any inquiries on how I can help with your next creative project. email: peter@pcwdesign.comlinkedin: petercwong https://pcwdesign.com/Ada-Brand-Video-Collateral Tue, 20 Sep 2022 19:31:42 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/Ada-Brand-Video-Collateral Ada: Brand Video &amp; Collateral A new “VIP” positioning and explainer video that exceeded viewership goals by 10X. Ada is a Canadian tech unicorn specializing in automated brand interactions, powering digital-first, omni-channel customer experiences for brands like Zoom, Meta, and Square. As part of a broader rebrand to reposition Ada as a premium solution and differentiate it in a crowded market, I designed a sales and recruitment brochure as an initial touchpoint for prospecting. Partnering with an external production agency, I oversaw the development of a brand explainer video built around a new positioning line: “Make everyone feel like a VIP.” The message resonated: the video exceeded its viewership goals by more than 10X in its first three months, becoming a meaningful driver of brand recognition. Result: A premium brand repositioning anchored by a message that stuck, contributing to a 200% increase in brand awareness and a video that outperformed its own viewership targets by 10X. <img width="1200" height="3904" width_o="1200" height_o="3904" data-src="https://freight.cargo.site/t/original/i/8162019f788dfac3cbd560b7df4b944b16afccc6304089ceacc458e97f836800/ADA_Brochure.png" data-mid="153473544" border="0" src="https://freight.cargo.site/w/1000/i/8162019f788dfac3cbd560b7df4b944b16afccc6304089ceacc458e97f836800/ADA_Brochure.png" />The brand visuals were further explored from the initial rebrand and evolved while being applied to various elements such as videos, ads, social, case studies, blogs, and more.&nbsp; <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/368625c8c8fe8dfd2bfda3a24f00a6ff8807bf5074e21a8d712b2d4843ff5895/linkedin-airasia.png" data-mid="159377668" border="0" src="https://freight.cargo.site/w/1000/i/368625c8c8fe8dfd2bfda3a24f00a6ff8807bf5074e21a8d712b2d4843ff5895/linkedin-airasia.png" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/700441d7529ded345f6e7a64dd22c168a256b3f4a883e5ad55895bc24972b744/linkedin-zoom.png" data-mid="159377802" border="0" src="https://freight.cargo.site/w/1000/i/700441d7529ded345f6e7a64dd22c168a256b3f4a883e5ad55895bc24972b744/linkedin-zoom.png" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/67e4d503d921977a8bf120bfc513ff93101f861b9b3e5ff8025fff4163226445/LinkedIn-1200-x-627-1.png" data-mid="159377302" border="0" src="https://freight.cargo.site/w/1000/i/67e4d503d921977a8bf120bfc513ff93101f861b9b3e5ff8025fff4163226445/LinkedIn-1200-x-627-1.png" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/c97a99fbec45f629979e94d5af97be644a98a79b69f4a149d3bd7900f8ebb73b/ada-g2-promotion-22.04-03.png" data-mid="159377415" border="0" src="https://freight.cargo.site/w/1000/i/c97a99fbec45f629979e94d5af97be644a98a79b69f4a149d3bd7900f8ebb73b/ada-g2-promotion-22.04-03.png" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/d74518bc3c37cd58402fe09c1e79e7625139748587a9fbe727e13540a4373212/ada-bots-in-the-wild-social_image.png" data-mid="159385388" border="0" src="https://freight.cargo.site/w/1000/i/d74518bc3c37cd58402fe09c1e79e7625139748587a9fbe727e13540a4373212/ada-bots-in-the-wild-social_image.png" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/26beff48911ed15a528c225936b8b09450746164714b9e14cab6cb79fb3f86ec/ada-q2-launch-social.png" data-mid="159377521" border="0" src="https://freight.cargo.site/w/1000/i/26beff48911ed15a528c225936b8b09450746164714b9e14cab6cb79fb3f86ec/ada-q2-launch-social.png" /> <img width="3000" height="931" width_o="3000" height_o="931" data-src="https://freight.cargo.site/t/original/i/4546ac7b8785c1241aa491a22dd0dd815c9514fb27f0cc7fbe95b8e4ec1c37da/CTA-2.jpg" data-mid="159377600" border="0" src="https://freight.cargo.site/w/1000/i/4546ac7b8785c1241aa491a22dd0dd815c9514fb27f0cc7fbe95b8e4ec1c37da/CTA-2.jpg" /> <img width="3000" height="931" width_o="3000" height_o="931" data-src="https://freight.cargo.site/t/original/i/6dac775f1aac3b8e9e8541776674c7a896b21b242d348f76a304729f833e3be4/CTA-1.jpg" data-mid="159377610" border="0" src="https://freight.cargo.site/w/1000/i/6dac775f1aac3b8e9e8541776674c7a896b21b242d348f76a304729f833e3be4/CTA-1.jpg" /> Studio: Ada https://pcwdesign.com/Evergrow-Product-Launch Fri, 08 Nov 2019 19:59:24 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/Evergrow-Product-Launch Evergrow: CarltonOne’s New Product Launch A new employee recognition product for the SMB market, combining loyalty rewards with tree-planting to fund climate impact. CarltonOne, an established leader in enterprise employee engagement, saw an opportunity to bring a version of its offering downmarket to SMBs, with a twist: a product that paired everyday employee recognition and rewards with real-world environmental impact, funding tree-planting through everyday usage. As part of the Product Development and UX team, I helped lead the discovery process: research, user mapping, and journey mapping to understand how SMBs think about employee rewards differently than the enterprise clients CarltonOne normally serves. That research also informed a structured naming process, landing on “Evergrow,” evoking both evergreen growth and environmental renewal. From there, I led a team of designers in building out the product’s brand identity, spanning the marketing website and collateral, while also iterating on the in-product UI and design system, including the recognition and redemption flows core to the product. Working closely with engineering, the team shipped an MVP within a few months, which drew a strong wave of pre-registrants and early beta users ahead of launch. Result: A fully designed and shipped new product, from initial research through brand identity to a working MVP, that gave CarltonOne a credible new entry point into the SMB market. <img width="1200" height="3280" width_o="1200" height_o="3280" data-src="https://freight.cargo.site/t/original/i/f574fabfc99a1c8200a26342b03a27faf22e9c90c7f950bb796322e416be5607/EVG_marketing_site_01.png" data-mid="156942290" border="0" src="https://freight.cargo.site/w/1000/i/f574fabfc99a1c8200a26342b03a27faf22e9c90c7f950bb796322e416be5607/EVG_marketing_site_01.png" /><img width="600" height="360" width_o="600" height_o="360" data-src="https://freight.cargo.site/t/original/i/df2e4983a61c1f46265b8ee3e57e0582aaf1a9bcc5779cd5b23b7a1c3bd5fd1c/EVG_logo.jpg" data-mid="88157510" border="0" src="https://freight.cargo.site/w/600/i/df2e4983a61c1f46265b8ee3e57e0582aaf1a9bcc5779cd5b23b7a1c3bd5fd1c/EVG_logo.jpg" /><img width="1200" height="3164" width_o="1200" height_o="3164" data-src="https://freight.cargo.site/t/original/i/df3bc59dc3a944fac2196a5842446498fd7e8d18bcfbc5624aeb34849382f99e/EVG_app_01.png" data-mid="156942341" border="0" src="https://freight.cargo.site/w/1000/i/df3bc59dc3a944fac2196a5842446498fd7e8d18bcfbc5624aeb34849382f99e/EVG_app_01.png" /> Studio: CarltonOne https://pcwdesign.com/Ada-Brand-Interaction-Gap-Report Tue, 20 Sep 2022 20:42:04 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/Ada-Brand-Interaction-Gap-Report Ada: The Brand Interaction Gap Report A hero content piece and interactive microsite exploring five big ideas for an automation-first world. To position Ada as a thought leader in customer service automation, the team developed the Brand Interaction Gap Report, the first report of its kind in company history. The report laid out five ideas on the growing gap between what brands promise and how they actually interact. As Creative Director and hands-on lead designer, I led the visual identity and design for the report and its accompanying microsite, pushing the brand’s visual language further than it had gone before by using Ada’s core brand shapes to represent everyday interactions between people and brands. The report launched alongside a broader advertising campaign across paid social, LinkedIn, and display, with the microsite serving as the campaign’s central landing destination and a gated lead-generation asset. Result: The report was well received both internally and externally, and served as a lead-generation asset that added qualified leads to Ada’s sales pipeline. Leads attributed to the campaign continued to come in for months afterward. <img width="1200" height="1745" width_o="1200" height_o="1745" data-src="https://freight.cargo.site/t/original/i/9be549d0f3470fc0a08872d56d3b4c772d1b35c89b2d88f6eb8d2c35c8504a37/ADA_trends_report_web.png" data-mid="153490183" border="0" src="https://freight.cargo.site/w/1000/i/9be549d0f3470fc0a08872d56d3b4c772d1b35c89b2d88f6eb8d2c35c8504a37/ADA_trends_report_web.png" /><img width="1200" height="3396" width_o="1200" height_o="3396" data-src="https://freight.cargo.site/t/original/i/8399fd297f0f7095f80edb5f5d94e63143088e2309169108f1fd7170067ea61c/ADA_trends_report_ads.png" data-mid="153484949" border="0" src="https://freight.cargo.site/w/1000/i/8399fd297f0f7095f80edb5f5d94e63143088e2309169108f1fd7170067ea61c/ADA_trends_report_ads.png" /> Studio: Ada https://pcwdesign.com/Global-Reward-Solutions-Rebrand Sat, 26 Jan 2019 19:28:08 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/Global-Reward-Solutions-Rebrand Global Reward Solutions: Rebrand &amp; Website Redesign Turning a decade-old, hard-to-navigate product suite into a clear, modern brand. Global Reward Solutions (GRS) is a leading global provider of cloud-based reward management and procurement software. Despite a strong product, GRS’s brand hadn’t been touched in over a decade, and the company had no meaningful online presence. Prospective clients struggled to understand what the platform actually did or how its products differed from one another. As Manager of Design &amp; Creative, I worked directly with GRS’s product, marketing, and leadership teams to rebuild the brand from the ground up. We started with brand architecture: simplifying and renaming a confusing product lineup so each offering had a clear, distinct identity. From there, I developed a new visual identity, logo mark, color system, typography, and photography style, designed to feel modern and enterprise-credible without losing warmth. The new identity rolled out across a redesigned corporate website and full marketing collateral suite, replacing what had been a fragmented, dated system with one cohesive brand experience. Result: A simplified product story that’s easier for prospective clients to understand, a modern web presence where none existed before, and a brand system built to scale as GRS’s product line grows. <img width="1200" height="1380" width_o="1200" height_o="1380" data-src="https://freight.cargo.site/t/original/i/ddfb32a584219c6cfefe5d2b519d43273c7a6cbfe23bd4d6744d2d5e16b91655/GRS_site_03.png" data-mid="78604303" border="0" src="https://freight.cargo.site/w/1000/i/ddfb32a584219c6cfefe5d2b519d43273c7a6cbfe23bd4d6744d2d5e16b91655/GRS_site_03.png" /><img width="600" height="360" width_o="600" height_o="360" data-src="https://freight.cargo.site/t/original/i/04c3a0e6956caf9821a356ccc020304098be603e6a8a9f68d9ee563dff713588/GRS_logo.jpg" data-mid="156934800" border="0" src="https://freight.cargo.site/w/600/i/04c3a0e6956caf9821a356ccc020304098be603e6a8a9f68d9ee563dff713588/GRS_logo.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d3b2579247f2d3480bc8c995e917ab9cb21eb2e80da4fa834361067397b9539/Slide6.jpeg" data-mid="155833537" border="0" src="https://freight.cargo.site/w/1000/i/7d3b2579247f2d3480bc8c995e917ab9cb21eb2e80da4fa834361067397b9539/Slide6.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89d0c4d216d0d04abb355cec6ad4b10e9225bab6c666f72a7b5054bddfae788d/Slide5.jpeg" data-mid="155833452" border="0" src="https://freight.cargo.site/w/1000/i/89d0c4d216d0d04abb355cec6ad4b10e9225bab6c666f72a7b5054bddfae788d/Slide5.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2975b8c16839c4db04f0ef1227ec83ff9c74813e3f9ebc8c88b25877852514d/Slide4.jpeg" data-mid="155833973" border="0" src="https://freight.cargo.site/w/1000/i/c2975b8c16839c4db04f0ef1227ec83ff9c74813e3f9ebc8c88b25877852514d/Slide4.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de0f3e4d149a56d7319a30262550308d43e8282463ebcb495e2f656c1dbc8c4e/Slide16.jpeg" data-mid="155833627" border="0" src="https://freight.cargo.site/w/1000/i/de0f3e4d149a56d7319a30262550308d43e8282463ebcb495e2f656c1dbc8c4e/Slide16.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a8b82a62da5cf2a5643c4dcd2a8767bb378a33b89711b853db854ffd7ae46f6d/Slide17.jpeg" data-mid="155833626" border="0" src="https://freight.cargo.site/w/1000/i/a8b82a62da5cf2a5643c4dcd2a8767bb378a33b89711b853db854ffd7ae46f6d/Slide17.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/56b2e697bd7b994d343ca3283cd3927adde22229df85a3b4df3ac42326f27a11/Slide18.jpeg" data-mid="155833625" border="0" src="https://freight.cargo.site/w/1000/i/56b2e697bd7b994d343ca3283cd3927adde22229df85a3b4df3ac42326f27a11/Slide18.jpeg" /> Studio: CarltonOne https://pcwdesign.com/Ada-Interact-Event-Branding Tue, 27 Sep 2022 14:18:56 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/Ada-Interact-Event-Branding Ada Interact: Event Brand &amp; Campaign A standalone identity for Ada’s first flagship event, brought to life across digital campaigns, a microsite, and in-venue signage. Ada, a Canadian tech unicorn specializing in automated brand interactions, held its first-ever flagship event, Ada Interact, hosted simultaneously in person in Chicago and virtually online. As Creative Director and hands-on lead designer, I developed a standalone event identity rooted in Ada’s core brand but distinct enough to feel like its own moment, using the brand’s core shapes to suggest an explosion of interactions across different mediums. That identity carried through a digital ad and social campaign driving registration to both the in-person and virtual event, anchored by a microsite featuring a teaser video. At the physical event in Chicago, print and digital signage extended the identity throughout the venue, reinforcing the Ada Interact brand as attendees moved through the space. Result: The event was well received, with strong attendee turnout, and has since become a recurring event that attracts CX leaders from around the globe. <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/c58082176eae133b04b8b41ca27e8d8429a739f21e965727877fa3873359e716/ADA_interact_logo.png" data-mid="154203909" border="0" src="https://freight.cargo.site/w/1000/i/c58082176eae133b04b8b41ca27e8d8429a739f21e965727877fa3873359e716/ADA_interact_logo.png" /><img width="1200" height="3390" width_o="1200" height_o="3390" data-src="https://freight.cargo.site/t/original/i/cb0c684131650a9597543f086c62bfeb58e535524e4083be39fe5c2033783107/ADA_interact_ads.png" data-mid="154203907" border="0" src="https://freight.cargo.site/w/1000/i/cb0c684131650a9597543f086c62bfeb58e535524e4083be39fe5c2033783107/ADA_interact_ads.png" /> <img width="1200" height="5512" width_o="1200" height_o="5512" data-src="https://freight.cargo.site/t/original/i/1b7588e394a76e235d7006c3447f4d80fcdc1ae893a3252f812fea01a6102d7d/ADA_interact_event.png" data-mid="154203908" border="0" src="https://freight.cargo.site/w/1000/i/1b7588e394a76e235d7006c3447f4d80fcdc1ae893a3252f812fea01a6102d7d/ADA_interact_event.png" />Studio: Ada https://pcwdesign.com/Datasaur-Rebrand Wed, 04 Dec 2024 16:14:16 +0000 pcw design | peter c wong | design + creative https://pcwdesign.com/Datasaur-Rebrand Datasaur: Brand Identity Moving a growing AI startup beyond its dinosaur mascot toward a mark built around its product itself. Datasaur is a startup offering two core AI products: NLP data labelling and a private LLM development platform. As the company scaled and set its sights on enterprise customers, its dinosaur-themed brand, playful and approachable, no longer matched where it was headed. Datasaur needed a new identity that read as serious and authoritative to enterprise buyers, while still resonating with the data scientists who were its day-to-day users. The resulting logo uses angled chevrons to form a “D” that doubles as the shape of a data label, tying the mark directly back to Datasaur’s core labelling product rather than relying on an abstract or purely decorative form. Beyond the logo, a comprehensive set of brand guidelines and branded templates gave the team flexibility across future materials while keeping every touchpoint clean and consistent. Result: The rebrand gave Datasaur a mark and system built to support its enterprise ambitions, and gave the company’s own design team a foundation to keep evolving the brand going forward. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d8c97576ac9f2b69b8068f49788bac8fce370bfab43670aba18a64b945dcc306/DAT_logo.png" data-mid="222878150" border="0" src="https://freight.cargo.site/w/1000/i/d8c97576ac9f2b69b8068f49788bac8fce370bfab43670aba18a64b945dcc306/DAT_logo.png" /><img width="1200" height="2455" width_o="1200" height_o="2455" data-src="https://freight.cargo.site/t/original/i/06b467932dd91d0d6f64b5c62b16a7ff2d3adaf9c9efc3b4400fe3ec12ea0521/DAT_rebrand.png" data-mid="222878153" border="0" src="https://freight.cargo.site/w/1000/i/06b467932dd91d0d6f64b5c62b16a7ff2d3adaf9c9efc3b4400fe3ec12ea0521/DAT_rebrand.png" /><img width="1200" height="892" width_o="1200" height_o="892" data-src="https://freight.cargo.site/t/original/i/3df48321eb18eb1f4bbfaa85716e64b472b5fe98802671f7d98ce98702292e33/DAT_website.png" data-mid="222878157" border="0" src="https://freight.cargo.site/w/1000/i/3df48321eb18eb1f4bbfaa85716e64b472b5fe98802671f7d98ce98702292e33/DAT_website.png" /><img width="1200" height="1518" width_o="1200" height_o="1518" data-src="https://freight.cargo.site/t/original/i/448882755aa7272d4af1b226f9b8a1926d0365d447f1806cda5787ed49c2a1f4/DAT_whitepaper.png" data-mid="222878160" border="0" src="https://freight.cargo.site/w/1000/i/448882755aa7272d4af1b226f9b8a1926d0365d447f1806cda5787ed49c2a1f4/DAT_whitepaper.png" /> Studio: PCW Design