Paralucent is a consulting firm that offers innovative services and solutions in information technology. The brand included a brochure pairing elements within the field with words that spoke to the business aspect of the company as well. The logo consisted of a stylized "P" together with a QR code that merges into a regular barcode to represent their expertise in information flow. In addition, a website was developed that reinforced the bold and simple look of the brand.

Studio: Zync