McWilliam's, an award-winning Australian winemaker, partnered with ScoreGolf Magazine to produce a cross-promotional contest that was used as the launching pad of a new wine. The contest was to have readers vote for their favourite Canadian golf course to enter into a contest in which the winner will have an opportunity to play in several of the best courses in Canada. A colourful magazine ad was created for this contest in addition to other black and white and four-colour newspaper ads. To increase the awareness of the contest, specially designed bottle-neckers were placed onto the bottles of the new wine sold on the shelves of all liquor retailers across Canada.
![]()
Studio: Top Drawer Creative
